Limiting the meaning of this brand to a single definition is not the purpose. But the combination of Rebellion and Sense of humor may be a possibility. What a f? is not only a question, but also the answer to many of the questions we are subjected to every day. It is a way of showing that we are not happy at every single moment, but it does not stop us from keeping a sense of humor. Made of Cotton or Modal, this outfit expresses attitude, opinion, and a questioning nature.
